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Showing posts from February, 2017

Mini Rant 1 - Poor Marketing Campaign - Ocado

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In the UK we have an online shopping delivery service called Ocado (I'm not sure if this exists elsewhere). Now Ocado do a perfectly fine job. I have no complaints about them whatsoever. But I do have a bit of a gripe when it comes to whoever has done their recent marketing. Here's a picture...


Now, this looks pretty innocuous on first glance but go read the text.... "It's one small click for you. It's one giant leap for your life."

Now we all know what this is paraphrasing. These are almost the words of Neil Armstrong, the first words from the Moon's surface. The original phrase signified the single greatest achievement of the human race (up to that date). It's something we as a species should be incredibly proud of (if you a Moon hoax believer, please leave my blog now and never revisit).

So to see it used to promote a way of doing your shopping without having to go to the effort of actually doing the shopping feels wrong. And it makes me less incl…

Fighting the doldrums

OKAY - FIRST UP HERE'S A WARNING. THIS IS NOT A JOYOUR POSTING. SKIP IT IF YOU WANT NOTHING BUT LIGHT AND HOPE

THIS IS NOT A BLOG POST INTENDED TO BE READ BY ANYONE. IT IS A CATHARTIC EXERCISE FOR ME AND NOTHING ELSE. GO LOOK AT SHORT VIDEOS OF KITTENS DOING CUTE THINGS. YOU'LL GET MORE HAPPINESS IF YOU DO.

My head's not right. I don't mean in that it's too big for most hats, which it is annoyingly, or that it looks a bit weird, which it probably does. I'm not the best judge. But questions as to its ability to fit well under headgear or whether you might want to spend an hour or two just looking at it aside, my head isn't right. On the inside.

I've managed to do a little writing tonight, adding two scenes to my latest work in progress totalling a little over fifteen hundred words and taking the novel beyond he forty thousand mark, but it's been forced. Last night I didn't even manage that. I stared at the keyboard for a while, write an opening …